I believe design works best when it is...

Innovation

Consistently using the same methodologies can have predictable outcomes. I love to learn about the latest design theories to bring fresh ideas to my team. This helps me constructively disrupt projects in order to achieve unique solutions.

Flexibility

Design should not be a one-size-fits-all process and sometimes, the first approach is not necessarily the best. Across my various roles, I have learnt the value of continually challenging the process and occasionally pivoting to refocus your approach. Staying flexible and open to new ideas allows for radical, innovative results.

Empathy

My favourite part of any project is connecting with potential users. I love interviews and user research during discovery, but I believe it is of paramount importance to bring users along for the rest of the journey, through defining, developing and prototyping. This kind of co-creation ensures that the final product is closely aligned to its target user's needs.

Multidisciplinary

The design thinking approach can be applied to solve problems in virtually every field. I enjoy connecting with and learning from people with differing expertises, because I believe that combining knowledge = successful designs.